That year, the New Orleans record label released 23 albums, sold 15 million copies, and earned over $160 million. No Limit’s 1998 run has its own chapter in rap’s history books. The “Make ‘Em Say Uhh” rapper merits praise, but his strategy deserves critique as well. And in last week’s Def Jam article, I mentioned that the label’s leadership wants to replicate No Limit’s sonic identity with its Rap Camp. Quality Control Music founders Coach K and Pee came together on a shared dream of emulating their record label after No Limit.
Last year, Nipsey Hussle rapped “We the No Limit of the West” and told Billboard that the 48-year-old businessman doesn’t get the same credit that other moguls do. Master P’s legacy has had quite the resurgence.
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